YouTubers have to declare ads. Why doesn't anyone else?

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
NOcds declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro




  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NOcds titles have to be short and catchy!

    Tom ScottTom Scott17 dager siden
    • Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.

      skylx08skylx0811 timer siden
    • We gotchu fam

      linkbirdslinkbirds16 timer siden
    • Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?

      JoseitoEdlVodaoJoseitoEdlVodao21 time siden
    • btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...

      0623kaboom0623kaboomDag siden
    • Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander

      theAverageGam3rtheAverageGam3rDag siden
  • This dude is such a square. I love it.

    Joshua BrooksJoshua BrooksMinutt siden
  • I had to watch 2 Ford ads to watch this 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

    Kendall LeaseKendall Lease46 minutter siden
  • Love how before the video started- I got an Ad😩

    Romantic SecretRomantic SecretTime siden
  • Goodness me, Tom. 30 minutes? Are you upset?

    RyanRyanTime siden
  • Did you go to Dover JUST to make sure there's nothing behind you that could be construed as product placement?

    Japanese GuacamoleJapanese GuacamoleTime siden
  • Well done, and well said. Just my $0.02 (is that advertising money?)

    Bob JonesBob Jones2 timer siden
  • You know nothing about YT Suppression.

    RR ExtraRR Extra2 timer siden
  • DISGUI$ED GAMBLING GAME is better than raid shadow legends wow

    Pedro270707Pedro2707072 timer siden
  • This video is not exciting. There's not much information here that I'm not already aware of. For some reason I still enjoy enjoy watching it.

    Mason KratzMason Kratz3 timer siden
  • "Don’t vape kids" - the real message of this video

    Redtex4Redtex43 timer siden
  • hmm.. does anybody know where i can find a google?

    Pora ErozPora Eroz4 timer siden
    • Definitely Microsoft

      Butterfly EffectButterfly Effect2 timer siden
  • Programmes are not allowed to advertise and or sponsor a product,unless there is double standards involved.

    LoneMadMightTheMr.CutsieGuyLoneMadMightTheMr.CutsieGuy4 timer siden
  • Is this an ad- *ad plays* yes..yes it is

    syythexsyythex4 timer siden
  • NOcds Premium fee doesn"t seem so bad now.

    No FaceNo Face4 timer siden
  • i got 2 ads right in the start

    rnukrnuk5 timer siden
  • No one should be allowed to trademark any word, spearmint, apple, windows, etc.

    Maunster!Maunster!5 timer siden
  • Did you really choke?

    DeNisey BLM-MyLifeMattersDeNisey BLM-MyLifeMatters5 timer siden
  • 12:31 got an advert then

    rhade2krhade2k5 timer siden
  • You make some good points. However, I still think Gucci Gang shouldn't get air time.

    PandaonimanPandaoniman6 timer siden
  • Its virtually impossible to find honest reviews on NOcds, try finding a negetive review, they are as rare as hens teeth..shills dominate this space.

    lobster whispererlobster whisperer6 timer siden
  • @7:10

    Zane WilliamsZane Williams6 timer siden
  • you had me at chiId gambling

    crematoriumcrematorium6 timer siden
  • Product placements in TV shows is not classy. It's tacky and everyone notices.

    djones02djones026 timer siden
  • Mmmm, So why don't BBC state every news cast that they take money from the Government, to get your perception in line with government Agenda? Strange eh!

    Paul RobinsonPaul Robinson7 timer siden
  • Tom Scott is one of the few NOcdsrs that can keep my attention for a 30+ minute video. I typically hate long videos, but his are always really interesting.

    Sean HalldorsonSean Halldorson7 timer siden
  • Too many regulations.. nonsense

    Dr DelewdedDr Delewded7 timer siden
  • This guy looks like julian assange, im out.

    Dr DelewdedDr Delewded7 timer siden
  • "Is this an advert?" *Godaddy ad proceeds to play* Perfect timing.

    El BasharEl Bashar7 timer siden
  • I have a sudden urge to bulk buy red t-shirts.

    CBMCBM7 timer siden
  • It's ya boy. Raid Shadow Legends!

    Eric MeyerEric Meyer8 timer siden
  • 31:32 'With thanks to Evan Edinger' I thought I recognised that bedroom!

    TheMightyKinkleTheMightyKinkle8 timer siden
  • Don't speak with smoke in your lungs Tom!

    Max HülleMax Hülle8 timer siden
  • We just liked GME

    NC_29 NorthNC_29 North8 timer siden
  • Why do so many people seem hellbent on making our music and movies and other content, and the world in general, so mind-numbing? Is the extra cash really worth it? Is this the world you want to create for others as well as yourselves?

    Pat BPat B8 timer siden
  • 12:31 "Is this an advert?" *Download Audible for free with your 30 day free trial* Wow!

    TheMightyKinkleTheMightyKinkle8 timer siden
  • This comment is not sponsored.

    NC_29 NorthNC_29 North8 timer siden
  • I love the bit about the ring doorbell.

    John DwyerJohn Dwyer8 timer siden
  • Me: NOcds: Wanna watch a 30 minute video about a topic that’s never even crossed your mind? Me: DO I?!

    Kai StittKai Stitt8 timer siden
  • I’m eaatimg pringles while watching this video

    Stabbity JoeStabbity Joe8 timer siden
  • Online advertising is so ingrained in our culture. Soon, parents will be naming kids "like" and "subscribe".

    Heed My WarningHeed My Warning8 timer siden
  • Well guess I'm not taking my kids to "Walt Disney World" now...... "Kids, say thanks to Mr. Scott", " THANKS MR. SCOTT!" sorry the temptation got me, not the cologne! Or was it? haha ads!

    2020Tech4U2020Tech4U9 timer siden
  • Wow.

    Michael WilsonMichael Wilson9 timer siden
  • 11:45

    Nevan HowlandNevan Howland9 timer siden
  • what if im selling my bath water?

    PBDesignPBDesign9 timer siden
  • Advertising for something good is fine. It’s fine dude.

    Nunya BiznasNunya Biznas9 timer siden
  • Wooh how did you make the subtitles blue at 7:34

    CyjaxCyjax9 timer siden
  • dude who cares just dont buy anything

    Sky LeonidasSky Leonidas10 timer siden
  • What about doctors and Big Pharma?

    Arthur Kerr-SheppardArthur Kerr-Sheppard10 timer siden
  • Does that include a plot that presents a distorted view of reality to promote a political view? Showing fictional events in ways that make the rare events seem common or the extreme groups seem pervasive? Who would make that decision? Also, is rural England as portrayed by Midsomer really the murder capital of the world?

    Norman HosfordNorman Hosford10 timer siden
  • Intentional or not, that ad playing at "is this an advert" is *chef kiss*.

    Christopher ButlerChristopher Butler10 timer siden
  • Shouldn't we also require that, just as financial contributors have to declare any interest in any companies whose stocks they recommend (long or short), political contributors and "journalists" have to declare any financial or electoral interests in any candidate or party they support? Just for consistency.... Same idea.

    Krishna MaheshKrishna Mahesh11 timer siden
  • Is it a paid placement when news lies to foment war?

    YotrympYotrymp11 timer siden
  • Materially, a film or television studio has a lot more clout for negotiating with a state compared to individuals making online content.

    ASMR For DogsASMR For Dogs11 timer siden
  • It’s time to play, is this an advert? *real ad plays*

    StarFoxStarFox11 timer siden
  • seems like fair play, the 'big guys' in entertainment need more regulating, a lot of people view them as being more "legit" so therefore their influence is a lot greater than a random NOcds or Instagram influencer. Movies should have some time at the start dedicated to showing all the sponsorship/product deals they got for that movie should

    Dovki PaulDovki Paul11 timer siden
  • 11:46

    Ctrl WCtrl W12 timer siden
  • You're right everyone should have to do it, or no one. I'm leaning on the side of everyone.

    RuDuffEnough WellRuRuDuffEnough WellRu12 timer siden
  • Tom Scott is a national treasure. Not my nation's national treasure, but a national treasure nonetheless. Appreciate him, Britain.

    Shay From ScratchShay From Scratch13 timer siden
  • what beach was this recorded at? looks peaceful

    Trace SegerTrace Seger13 timer siden
  • The advert rules kind of blur the line on what a lie or deception really is. Or false pretenses. Lying, when made illegal, in the US comes with steep penalties. Many states don't have laws about lying to police, but the Feds can throw you in prison for several years for lying to them even though you're under no obligation at all to even talk to them. I'd be more comfortable with lies being punishable if they were misdemeanors. But then again some lies are the vehicles for theft, paperwork fraud, falsehoods to make a sale knowing the customer is basing their decision on the lie, otherwise known as separating a person from their money.

    Roy HRoy H13 timer siden
  • Hmmm. I get your point, but this would only be necessary if the world were mainly comprised of impulsive, superficial clueless dunces.... Which I would argue... may not be too far from the truth so i guess I forgot what I was trying to say now bye.

    Piero VergaraPiero Vergara13 timer siden
    • For real tho, I think the limitations make sense in the realm of political thought - though on the flipside, making law that regulates political advertising would allow a hegemonic political faction to maintain power indefinitely without contest simply by choosing who they decide to strictly implement their legislative shackles on. Sounds familiar.... Hmmmmm

      Piero VergaraPiero Vergara13 timer siden
  • I think r.e. The Disneyland thing, they perhaps got away with it by wording Disneyland less as a product but rather as a collaboration between two production companies. When Rick and Morty were in the opening sequence of the simpsons, you wouldn’t say that’s product placement. (I do think it’s very muddled and a bit morally bankrupt to shove adverts in faces that much)

    joseph mullanjoseph mullan14 timer siden
  • Whilst it doesn't count as an advert, calling a box mod a "vape pen" could be breaking rules on obscenity.

    siriusfloodsiriusflood14 timer siden
  • When Tom said: "Is this an advert?" at 12:31 , I got an ad on the video 😂

    Felippe SilveiraFelippe Silveira14 timer siden
  • Tom - your presentation has got me thinking, which I suspect was your goal. Your points are well taken, and well supported. While I too would prefer a set of universal media constraints - not necessarily *just* for product placements and concealed ads, I wonder whether the time and effort involved would be considered well invested. The technologies of media are changed so quickly, that "rules" set up today, simply may not apply at a future time when said technologies have evolved to effectively conceal such advertising. At 70 now, I've lived through enough revolutions, both social and technological, to know that they will continue to happen, often when we least expect or understand what's actually happening. When I was in school, we were taught to use slide rules for physics and math classes. At the time, handheld calculators were just showing up in the market - bulky battery operated affairs that varied greatly, depending on the brand and the cost. However, we were not permitted to use them in those classes! It violated school policies, as well as the teachers' preferences. Today in similar educational systems, each student is expected to have a high end cell phone, capable of doing tasks undreamed back in those days! What sort of technical achievements might the next generation (or two) be expected to have, and what sort of new tasks will be part of their daily lives? Rather than just advertising on TV, or on a NOcds video, I'd expect to see non-stop feeds of advertising directed at whatever the next cell phones are, and that those same ads will be seamlessly incorporated into most (or all) of the functions of said devices. Because such ad-streams are not broadcast over traditional TV channels, will they be subject to the same sorts of considerations? Probably not - so will one of the all-too-soon-to-arrive-future careers be in generating or possibly regulating that sort of streaming advertising directed at everyone's individual personal media device? I hope that you continue to consider all the possibilities, as well as the potential ramifications of the various forms of advertising that are surely coming down the pike!

    Gerry PhibbsGerry Phibbs14 timer siden
  • Well you can't spell advertisements without semen between tits.

    HLGpandaHLGpanda14 timer siden
  • In many countries there must be inserts like "this video contains product placement", but, well, it's at the end and not at the beginning and not during the video. And sometimes it reads something like this: "the moderator wears clothing from ...", which is a way of sponsoring and declaring the sponsoring in one message. Well, that's not optimal. And in big cinema movies there is product placement all over the place, for example the cars and laptops in Bond movies - and they mention it at the end, I'm sure, but who reads these tons of texts at the end of big movies, well I might do to see if I catch something interesting. It's really shocking how many people have been working for one movie.

    Richard SRichard S15 timer siden
  • Brilliant mate! Simply brilliant! Well I think I found out how to deal with Google Talk to text. If I use a slightly British accent it seems to understand me better.

    R. Crosby LylesR. Crosby Lyles15 timer siden
  • If it bothers you go find a real job

    desmonddesmond15 timer siden
  • welcome to america . the land of the double standards . word trickery . the american dream is just that .. a dream , unattainable . where our countrys' biggest companies are advertising firms (google/youtube). UK having strict rules is a good thing. it doesnt allow companies to be as deceptive. over here in the states , they allow pharmaceutical companies to advertise their designer drugs even though taking them may result in growing extra limbs and even death. yes we have freedom of speech .... unless other people can hear you. just keep in mind that america is full of sh!t. just open your eyes and you can see right through our BS

    truth betoldtruth betold16 timer siden
  • The bed is a green screen because there is a green outline on Tom

    Bandito DoritoBandito Dorito16 timer siden
  • Ok, so people can’t lie to manipulate the stock market, but can they tell the truth to manipulate the stock market?

    Ptao TomPtao Tom17 timer siden
  • i loved how you covered up the costa milkshake logo lmao

    MinutewaveMinutewave17 timer siden
  • Loud af jesus.

    wesley stricklandwesley strickland17 timer siden
    • The BBC had a monospony on it not a monopoly. It is a suddtle difference and a word that is now mostly forgotten. But still a cool word.

      Ptao TomPtao Tom17 timer siden
  • I want 'The Ring' doorbell sooo much!

    tosspot1305tosspot130517 timer siden
  • great video

    Augie GrantAugie Grant17 timer siden
  • "Better get the Serious Toothpaste!"

    Team MuggiTeam Muggi18 timer siden
  • Who cares about ad timing, Tom just took the fattest cotton rip I've ever seen

    z gaioz gaio18 timer siden
  • It’s time to play: Is This an Advert? ad plays

    Ponder & PrankPonder & Prank18 timer siden
  • South Park was right. The ads are taking over.

    Jesus Fried ChristJesus Fried Christ19 timer siden
  • UK has to have a "P" in the top corner to state product placement. Coronation Street does this, especially after they rebuilt the Street set and suddenly, Corrie has a Costa and a Co-op. 🤣🤣🤣

    M SM S19 timer siden
  • That little effort of American and British narration of the laws was smooth. It's the little tings!

    Emanon KianolsEmanon Kianols19 timer siden
  • Brilliant this. 👍🏻

    M SM S19 timer siden
  • I didn't get the ad everyone is talking about..

    Emanon KianolsEmanon Kianols19 timer siden
  • "America - The land of the free" should be in quotations

    The Noobest GirlThe Noobest Girl19 timer siden
  • >Spending money shouldn't be considered speech. Absolutely untrue. When you donate to a political candidate, you are put onto a donor list. Could you imagine what would happen if spending money wasn't considered speech? People could aggregate a list of people who donated to a certain candidate and charge them or otherwise abuse them with government power. All so Disney doesn't get Tom Brady to say he's going to Disney World after his Super Bowl win?

    xXFallenHyperionXxxXFallenHyperionXx19 timer siden
  • The BBC are very good at advertising/promoting non fully tested, trial vaccines.

    Nigel nigelNigel nigel19 timer siden
  • "Is this an advert?" NOcds - "i'm gonna play an advert here!"

    Vinnie NovidoVinnie Novido20 timer siden
  • The BBC had a monospony on it not a monopoly. It is a suddtle difference and a word that is now mostly forgotten. But still a cool word.

    Fairydance CreationsFairydance Creations20 timer siden
  • Right after "you have right to know when you are advertised" at 28:55 it showed "beginning of commercial 5.. 4.. 3.. 2.. 1.."

    MPSESRAMPSESRA20 timer siden
  • The erect periodical preauricularly remember because shark physiologically live down a spotty spruce. ablaze, knowledgeable tennis

    Robert GuttkeRobert Guttke20 timer siden
  • i love how this all started with Tmartn and Syndicate when they didnt disclose that they owned the CS GO lotto site. Everyone went insane and since then people had to disclose it properly

    FLuffyxKittyCatFLuffyxKittyCat20 timer siden
  • Great intro

    James FieldJames Field20 timer siden
  • It's all about control. If you build your own ham radio, and start broadcasting; you can say whatever you like. The only way to stop you, is for someone to come break down your door. So the government won't usually bother you unless there is a really good reason. It's one of the benefits of having a well armed population that likes throwing tea into the harbors. :)

    Bryan GoreBryan Gore21 time siden
  • I've seen this arguement before, years ago. And from that I know why, at least here in America, TV and Movies don't have to do the same thing online media personal does. The answer, of course, is money. If Shows and Movies had to disclaim, up front, they were advertising. Then many people wouldn't watch those movies and shows anymore. So both A, the show/movie wouldn't make any money from Viewers. But also B, the companies who paid for the Advert wouldn't make any money or influence either and have ended up wasting money, and gained nothing. Those companies giving adverts, don't want that. They want to make money, they want their products known. And they used their money to make sure the FCC and other Government Entities don't ever make Laws restricting them.

    jirodynejirodyne21 time siden
  • Your stood in front of white cliffs. Is this a half hour long advert to promote the late Dame Vera Lynn’s greatest hits cd?

    DaddyKids VlogsDaddyKids Vlogs21 time siden
  • If lies didn't exist, neither would this video. To be clearer, all product placement would be genuinely what the person loves, paid or not.

    xclimatexcoldxxxclimatexcoldxx22 timer siden
  • P Law: That's all you need!

    xclimatexcoldxxxclimatexcoldxx22 timer siden
  • @16:00 i dont think thats the rationale. I think its actually a different issue altogether when it comes to the online spaces like NOcds. Its because a contributor who uploads and also has some kind of advert content in what they upload are actually in a small way becoming a sub-platform to the platform, in this case NOcds. This sets up a direct competition relationship at a certain level. I think this is the reason why these are treated differently. the other entertainment outlets dont take the shape of an advertising company in the way Google/alphabet, or any of these companies that sell your info to advertisers do. not making a case that its right, just pointing out something.

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